Árbol eco Homes

Services: Logo Design, Branding, Identity Design, Print jobs and Website Design
Web address: arbol.co.nz

Project info

Árbol is an architectural, energy efficient, environmentally responsible prefabricated home, designed and built with passive house Principles in New Zealand.

SPF created a complete Brand Identity for this modern forward thinking prefab home manufacturer. Our minimalist logo was designed to mirror the simple/elegant aesthetic of the Arbol home designs. With clean lines and no unnecessary embellishment this modern, sleek logo perfectly compliments the company it was designed for. The color scheme is both rich and earthy, reflecting the eco friendly nature of the business whilst suggesting sophistication and quality.

The most important aspect of this brand design was the website. This brief demanded a website that could act as both a gallery and portfolio as well as a shop/brochure. The flexibility of Shopify allowed us to create an online store that feels more like an experience and less like a typical store. With beautiful cascading photos and text overlays the website is dynamic, modern and interactive. The focus on quality photography is paramount to driving sales. The product pages are customised to allow customers to tailor their property build with materials and dimensions of their choosing. thisa allows us to generate accurate quotes unique to each shopper.