Clearstone

Services: Logo Design, Branding and Identity Design
Web address: clearstone.co.uk

Project info

Clearstone are a company dedicated to the zero waste lifestyle. Producing everyday lifestyle items including a large range of soaps in a sustainable manner.

With this in mind we created a logo and brand to reflect this earth positive company. For the logo we decided to create a organic, hand drawn font, this is symbolic of the handmade soaps produced by Clearstone. The leaf used to accent the E is an elegant way of representing the eco values the company hold in such high regard.

We used colours that are traditionally associated with health and beauty to ensure that the target audience are instantly yet subconsciously aware of what industry Clearstone operate in. The branding was kept minimal with their slogan “Good for the planet, good for you” used sparingly to great effect.