Devon Lifestyle

Services: Branding, Identity Design, Online Shop, Online Marketing
Web address: devon.co.nz

Project info

Devon Outdoor Furniture are an Auckland based business that approached us to build them a Shopify store that integrated with Cin7 a stock taking app and to create their look books.

Devon Lifestyle are renowned for creating innovative, premium outdoor furniture. We created a website and brand identity that is not just modern, but timeless. The foundation of this design was exceptional photography and building from that we chose complimentary title and body fonts that initially draw the eye and are then easy to read. We took inspiration from Devons own products when choosing a colour palette, using colours from the colour swatches available for each product. This way we unified both products and branding to make a more complete, cohesive brand identity.

We wanted the Shopify store to be like a walk in showroom, so we chose a layout that has open space and features the products in a cascading form, this feels more natural and immersive than a typical grid layout. Each product was clearcut and multiple angles were explored to really allow customers to get a feel for each product, as if they were examining them in person.