Oceania Dairy

Services: Website design, Branding and Identity
Web address: oceaniadairy.co.nz

Project info

Oceania Dairy Limited is a subsidiary of Yili Industrial Group; China’s largest dairy producer. Based in Glenavy; the state of the art processing facility has been designed to manufacture high quality milk powders, canned infant formula, AMF and UHT milk for export to China and other parts of the World.

SPF set out to create a website and brand identity that reflect the goals and values of Oceania Dairy. Our primary focus was to create a website that evoked a feeling of fresh, natural and healthy produce. To do this we used a a colour palette of greens and blues which are always synonymous with health, earth and nature as well as using lots of white space to imply cleanliness. We utilized section blocks with rounded edges to create a softer, friendly appearance something that can often be missing in large corporate websites. Font selection was important as it had to be both modern and professional without being to hard, we settled on ‘Montserrat’ which uses very circular vowels which help the friendly aesthetic but is still easily legible.

We used shapes and gradients overlaid throughout the website to break up text and carry consistent branding from page to page. The circular shapes we used as overlays are symbolic of water droplets, dew on grass and condensation on milk bottles all of which is also shown on the website; this creative choice was made to help create a narrative between content and visual elements.