Anah Aikman

Services: Website Design, Logo Design, Branding and Identity Design
Web address: www.anahaikman.com

Project info

Anah is a Health, Wellness & Values-Based Leadership Speaker who came to us for a complete package that included Logo Design, Brand and Identity Design plus a new Website build.

Anah is passionate about positive change. Of Maori (Ngaati Maniapoto and Ngaati Wairere) and Scottish descent, she cares deeply about people and our planet, and believes that we have a duty of care to leave the world a better place. Her mission is to educate others on the importance of values-based leadership and demonstrate the power this practice has to positively impact the healthcare landscape.

With this in mind we created branding that is reflective of Anah’s beliefs, with strong influence from the natural world, using imagery of forest landscapes and leaves as well as imagery of Maori art and objects. The colours, green and gold evoke strong feelings of calm, care, nature and wellbeing whereas the elements of deep red are synonymous with love, passion and strength.

We chose to use Anah’s name alone for logo as it is distinctive and memorable and the services she provides are centred around her. The typeface is bold and legible to suggest strength and leadership and yet it has curves and elegant lines that represent femininity as many of Anah’s workshops are focused on empowering women and nurses, elevating and bringing a wider audience to their stories.